Gunjan

A trap is bent or depressed sanitary fitting which remains full of water. It is used prevent the passage of foul air or gases through it.

Settlement is the vertical downward movement of the loaded base. As a result of this the original depth of soil mass decreases.

Well foundation is a type of deep foundation which generally provided for construction of bridges. The art of well foundation is well…

Green bond is a debt instrument issued to raise money only for climate change and environment related projects.

G-sec refers to government security. The Central Government or the State Governments issues G-sec and are tradable for a short period and long period.

Sensex refers to the benchmark index of the BSE in India.

NPA stands for non-performing assets. In simple terms, NPA refers to those assets that are not yielding return to the business.

Bad bank is a corporate entity that was formed to clear the non performing assets of banks.

GST is the abbreviation of Goods and Services Tax.

Credit score is a number that reveals the credit worthiness of borrowers.

Advertising can be defined as a non personal presentation and promotion of ideas, goods or services paid by an identified sponsor

The Liquidity Preference Theory says that the demand for money is not to borrow money but the desire to remain liquid.

Profit is the reward to an entrepreneur for the functions he renders in productive activity

Internal economies are caused by factors within the firm. It measures the company efficiency of production

Quasi rent is the earning of capital equipments such as machineries, buildings etc., which are inelastic in supply, in short run.

AIDA Model identifies the processes for achieving promotional goals in terms of stages of consumer involvement with the message.

In a Monopoly Market, there is a single seller of a particular product and there is no fierce competition with other sellers.A…

Price discrimination is a sales strategy that charges a customer different prices for the same product or service based on the belief…

Exchange Rate is the value of one country’s currency and another country’s or economic zone’s currency. For example, how much does it…

Folds when crustal rocks are subjected to stress over a period of time, they compress and form folds.

Admixture are the materials used in the cement to modify one or more of its properties in the plastic or hardened state of concrete.

Canal lining is the impervious layer which protects the bed and sides of the canal. Lining is generally a construction of a thin 2.5 to 15 cm thick layer of lining material, generally RCC or CC bricks, stones etc.

Shrinkage is the decrease in volume of concrete in the absence of load with time. In the plastic stage concrete shrinks in volume due to absorption of water or loss of water.

The Integrated Marketing Communication seeks to have all promotional and marketing activities of an organization together

Advertising Agency is just like a tailor. It creates the ads, plans how, when and where it should be delivered and hands it over to the client

Variable Cost is an expense that vary in proportion to the volume of goods or services that a company produces. That is,…

Fiscal Policy is a government corrective measure to check for uncontrolled economic expansion or contraction. If economic expansion gets out of hand,…

Production Cost is the overall fee paid for assets used to fabricate merchandise and create offerings, along with uncooked substances and labour,…

Opportunity cost is the value of the next best alternative that is overlooked. Simply put, it’s the cost of what else you…

“Integrated Electronics” is what Intel stands for. Advanced Micro Devices is the abbreviation for Advanced Micro Devices.