Puja

The classical economists didn’t explicitly formulate demand for money theory but their views are inherent within the quantity theory of money.

Advertising can be defined as a non personal presentation and promotion of ideas, goods or services paid by an identified sponsor

The Liquidity Preference Theory says that the demand for money is not to borrow money but the desire to remain liquid.

Profit is the reward to an entrepreneur for the functions he renders in productive activity

Internal economies are caused by factors within the firm. It measures the company efficiency of production

Quasi rent is the earning of capital equipments such as machineries, buildings etc., which are inelastic in supply, in short run.

AIDA Model identifies the processes for achieving promotional goals in terms of stages of consumer involvement with the message.

The Integrated Marketing Communication seeks to have all promotional and marketing activities of an organization together

Advertising Agency is just like a tailor. It creates the ads, plans how, when and where it should be delivered and hands it over to the client

The ridge lines are the locus of points of an iso-quants where the marginal product of factors is zero.

The classical economists didn’t explicitly formulate demand for money theory but their views are inherent within the quantity theory of money.

macroeconomic theories include theories of economic growth and development, national income, money, international trade, employment, and general price levels.

Scope of business economics is the application of economic theory and methodology to business.

Diseconomics of scale occurs when the long-term average cost of an organization increases. It can occur when the tissue becomes excessively large.

David Ricardo, an English classical economist, first developed a Ricardian theory of rent in 1817 to explain the origin and nature of economic rent.

The relationship between output and cost is expressed in terms of cost function. The companies use cost function to minimize cost and maximize production efficiently.

Monetary policy is the process of drafting, announcing, and implementing the plan of actions taken by the central bank, currency board

isoquant is a combination of any two factor inputs that represents and produce the same level of output.

Cost push inflation occurs when supply costs rise or supply levels fall. As long as demand remains the same either will drive up prices

Cost analysis is concerned with determining the money value of input used for production which is called as overall cost of production.

Return of scale refers to proportionate change in productivity from proportionate change in all the inputs.

Fiscal Policy refers to the methods employed by the government to influence and monitor the economy by adjusting taxes and/or public spending

Demand-pull inflation exists when aggregate demand for a good or service exceeds aggregate supply.

the cross elasticity of demand is the percentage change in the quantity demanded of commodity X to the percentage change in the price of its substitute/complement Y

A trade cycle refers to fluctuations in economic activities especially in employment, output and income, prices, profits etc.

The Integrated Marketing Communication seeks to have all promotional and marketing activities of an organization together

Monetary policy is the process of drafting, announcing, and implementing the plan of actions taken by the central bank, currency board, or other competent monetary authority

The income elasticity is measures the sensitivity of quantity demanded for a goods or services to a change in consumer’s income

actors of production transforms those resources into different goods or services which is made available to the end user.

elasticity of demand is derived to know how much quantity demanded changes for a change in the price of goods or services.