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What is Price Discrimination?

by Kusum Joshi

Price discrimination is a sales strategy that charges a customer different prices for the same product or service based on the belief that the seller can get the customer’s consent. In pure price discrimination, the seller charges the maximum price paid to each customer. Therefore, in a more common form of price discrimination, sellers place customers in groups based on specific attributes and charge each group a different price.

Types of Price Discrimination

There are 3 styles of fee discrimination: one-time or whole fee discrimination, two-time and 3-time. These tiers of fee discrimination also are referred to as personalised pricing (number one pricing), product versioning or menu pricing (secondary pricing), and institution pricing (tertiary pricing).

Firstly Primary Price Discrimination

Primary or whole fee discrimination takes place whilst a corporation costs the most feasible fee for every unit consumed. Prices range from unit to unit, so the corporation receives all to be had client or financial surpluses. Many industries, inclusive of customer services, exercise number one fee discrimination, wherein businesses price distinctive costs for every services or products sold.

Secondly fee discrimination

Secondary fee discrimination takes place whilst you price a distinctive fee for every amount consumed, along with a bulk buy amount discount.

Thirdly instances fee discrimination

Tertiary fee discrimination takes place whilst a corporation costs distinctive costs to distinctive client groups. For example, in a theater, film enthusiasts can be divided into seniors, adults, and children, every paying a distinctive fee whilst looking the equal film. This discrimination is the maximum common.

For example, if a character desires to watch a movie, the fee of the equal display relies upon whether or not they’re a minor, an adult, or an aged person.

Necessary situations for Price Discrimination

The organization is a fee maker. The organization has to perform in imperfect competition. It has to be a placemaker with a downwardly sloping call for curve.

Separate markets. The organization has to be capable of separating the marketplace and saving your resale. For example , stop adults with a kid’s ticket. Prevents enterprise tourists from buying bargain tickets.

Various elasticities of call for. Different client companies want to be resilient to call for. For example, Low-profits college students are greater fee-elastic and fee-sensitive. Business tourists have much less elastic call for.

Low control cost. Separating the marketplace and enforcing fee discrimination ought to be notably cheap. 

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