University of Mumbai, Maharashtra (Mumbai University), General , Commerce I Syllabus

Unit 1 Business
Introduction: Concept, Functions, Scope and Significance of business. Traditional
and Modern Concept of business.
Objectives of Business: Steps in setting business objectives, classification of
business objectives, Reconciliation of Economic and Social Objectives.
New Trends in Business: Impact of Liberalization, Privatization and
Globalization, Strategy alternatives in the changing scenario, Restructuring and
turnaround strategies

Unit 2 Business Environment

Introduction: Concept and Importance of business environment, Inter-
relationship between Business and Environment

Constituents of Business Environment: Internal and External Environment,
Educational Environment and its impact, International Environment – Current
Trends in the World, International Trading Environment – WTO and Trading Blocs
and their impact on Indian Business.

Unit 3 Project Planning
Introduction: Business Planning Process; Concept and importance of Project
Planning; Project Report; feasibility Study types and its importance
Business Unit Promotion: Concept and Stages of Business Unit Promotion,
Location – Factors determining location, and Role of Government in Promotion.
Statutory Requirements in Promoting Business Unit: Licensing and Registration
procedure, Filling returns and other documents, Other important legal provisions.

Unit 4 Entrepreneurship
Introduction: Concept and importance of entrepreneurship, factors Contributing to
Growth of Entrepreneurship, Entrepreneur and Manager, Entrepreneur and
Intrapreneur
The Entrepreneurs: Types of Entrepreneurs, Competencies of an
Entrepreneur, Entrepreneurship Training and Development centers in
India. Incentives to Entrepreneurs in India.
Women Entrepreneurs: Problems and Promotion.