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Unit - 1 Product Planning And Pricing Decision Fot Export Marketing

1.1 PLANNING FOR EXPORT MARKETING WITH REGARDS TO PRODUCT

1.2 BRANDING DECISIONS IN INTERNATIONAL MARKETS

1.3 PACKAGING

1.4 INTRODUCTION TO LABELING

1.5 MARKING

1.6 EXPORT PRICING

1.7 INTERNATIONAL COMMERCIAL INCO TERMS

1.8 FREE ON BOARD

1.9 COST INSURANCE AND FREIGHT CIF

1.10 COST AND FREIGHT CF

1.11 FOB QUOTATIONS

Unit - 2 Export Distribution and Promotion

2.1 FACTORS INFLUENCING DISTRIBUTION CHANNELS

2.2 DIRECT EXPORTING CHANNEL

2.3 INDIRECT EXPORTING CHANNEL

2.4 COMPONENTS OF LOGISTICS IN EXPORT MARKETING

2.5 SELECTION CRITERIA OF MODES OF TRANSPORT

2.6 THE NEED FOR INSURANCE

2.7 SALES PROMOTION TECHNIQUES

2.8 IMPORTANCE TRADE FAIRS AND EXHIBITIONS

2.9 BENEFITS OF PERSONAL SELLING

2.10 IMPORTANCE OF ADVERTISING

Unit - 3 Export Finance

3.1 METHODS OF PAYMENT IN EXPORT MARKETING

3.2 PROCEDURE TO OPEN LETTER OF CREDIT

3.3 COUNTERTRADE TYPES AND BENEFITS

3.4 FEATURES OF PRESHIPMENT FINANCE

3.5 FEATURES OF POSTSHIPMENT FINANCE

3.6 PROCEDURE TO OBTAIN EXPORT FINANCE

3.7 DISTINCTION BETWEEN PRESHIPMENT FINANCE AND POST SHIPMENT FINANCE

3.8 ROLE OF EXPORT FINANCING INSTITUTUION COMMERCIAL BANKS EXIM BANK SIDBI ECGC

Unit - 4 Export Procedure And Documentation

4.1 REGISTRATION WITH DIFFERENT AUTHORITIES PRESHIPMENT

4.2 PRESHIPMENT PROCEDURE

4.3 QUALITY CONTROL AND PRESHIPMENT INSPECTION FOR EXPORTS

4.4 SHIPPING AND CUSTOM STAGE FORMALITIES

4.5 ROLE OF CF CUSTOM HOUSE AGENT

4.6 REALISATION OF EXPORT PROCEEDS

4.7 PROCEDURE OF EXPORT UNDER BOND

4.8 LETTER OF UNDERTAKING LUT

4.9 IMPORTANCE OF– COMMERCIAL INVOICE CUM PACKING LIST BILL OF LADING AIRWAY BILL SHIPPING BILLBILL OF EXPORT

4.10 CERTIFICATE OF ORIGIN

4.11 CONSULAR INVOICE

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