University of Mumbai, Maharashtra, Marketing Semester 2, Principles of Management Syllabus

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Unit - 1 Nature of Management

1.1 Concept of Management

1.2 Significance of Management

1.3 Roles and Skills of Management

1.4 Levels of Management

1.5 Concept of POSDCORB

1.6 MANAGERIAL GRID

1.7 EVOLUTION OF MANAGEMENT THOUGHTS

1.8 Contribution of F.W.Taylor

1.9 Henry Fayol and Contingency Approach

Unit - 2 Planning and Decision Making

2.1 Meaning of Planning

2.2 Importance of Planning

2.3 Elements of Planning

2.4 Process of Planning

2.5 Limitations and MBO

2.6 Decision Making

2.7 Importance of Decision Making

2.8 Decision Making Process

2.9 Decision making Technique

Unit - 3 Organising

3.1 Organizing Concept

3.2 Organizing Structure

3.3 Advantages and Limitations

3.4 Departmentalization

3.5 Basis and Significance

3.6 Span of Control

3.7 Graicunas Theory

3.8 Factors Affecting Span of Control

3.9 Centralization versus Decentralization

3.10 Delegation Authority and Responsibility Relationship

Unit - 4 Directing, Leadership, Co-ordination and Controlling

4.1 Directing Meaning and Process

4.2 Meaning of Leadership

4.3 Leadership style and Qualities of Good Leader

4.4 Coordination as an Essence of Management

4.5 Meaning of Controlling

4.6 Controlling Process and Techniques

4.7 Recent Trends – Green Management and CSR

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Other Subjects of Semester-2
Industrial law
Business environment
Business mathematics
Principle of marketing
Business communication-ii
Foundation course - value education and soft skill - ii
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