University of Mumbai, Maharashtra (Mumbai University), Marketing Semester 4, Foundation Course-IV Syllabus

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Unit - 1 Introduction to Ethics and Business Ethics

1.1 Ethics

1.2 Business Ethics

Unit - 2 Ethics in Marketing, Finance and HRM

2.1 Ethics in Marketing

2.2 Ethics in Finance

2.3 Ethics in Human Resource Management

Unit - 3 Corporate Governance

3.1 Corporate Governance

3.2 Significance of Ethics in Corporate Governance

3.3 Theories

3.4 Corporate Governance in India

Unit - 4 Corporate Social Responsibility (CSR)

4.1 Meaning of CSR

4.2 Aspects of CSR Responsibility Accountability Sustainability and Social Contract

4.3 Need for CSR

4.4 CSR Principles and Strategies

4.5 Issues in CSR

4.6 Social Accounting

4.7 Tata Group’s CSR Rating Framework

4.8 Sachar Committee Report on CSR

4.9 Ethical Issues in International Business Practices

4.10 Recent Guidelines in CSR

4.11 Society’s Changing Expectations of Business with Respect to Globalization

4.12 Future of CSR

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Other Subjects of Semester-4
Rural marketing
Business economics-ii
Business research methods
Integrated marketing communication
Production and total quality management
Information technology in business management-ii
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