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University of Mumbai, Maharashtra (Mumbai University), Accounting and Finance Semester 5, Management -II (Management Applications) Syllabus
Management -II (Management Applications) Lecture notes | Videos | Free pdf Download | Previous years solved question papers | MCQs | Question Banks| Syllabus
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Unit - 1 Marketing Management
Unit 1
Marketing Management
1.1 Marketing Approaches Meaning Definition and Features
1.2 Definition of marketing Mix
1.3 Elements of Marketing mix 4 p’s of Marketing
1.4 Product management
1.5 The Kotler Five Product Levels
1.6 Product development Strategy
1.7 Product Diversification
1.8 Diversification Strategies
1.9 Developing New Products
1.10 Product Modification Strategy
1.11 Product LifeCycle
1.12 Branding
1.13 Pricing Management
1.14 Physical Distribution
1.15 Types of Distribution Channels
1.16 Promotion
1.17 Online Marketing Meaning Components and Other Details
1.18 Integrated Marketing Communications
Unit - 2 Production Management
Unit 2
Production Management
2.1 Production Management
2.2 Definition of Production Management
2.3 The Steps in Production Planning and Control
2.4 Productivity
2.5 Productivity – Techniques for Improving Productivity
2.6 National Productivity Council NPC
2.7 Quality Management
2.8 Concept and Elements of TQM
2.9 Concept of Quality Circles QC
2.10 ISO 9000
2.11 ISO 14000
2.12 Meaning of Inventory Management
2.13 Inventory Management Techniques
Unit - 3 Human Resource Management
Unit 3
HUMAN RESOURCE MANAGEMENT
3.1 HUMAN RESOURCE MANAGEMENT
3.2 HRM OBJECTIVES AND FUNCTIONS
3.3 NATUREFEATURES OF HUMAN RESOURCE MANAGEMENT
3.4 HUMAN RESOURCE PLANNING
3.5 HUMAN RESOURCE DEVELOPMENT
3.6 FEATURES OF HRD
3.7 TRAINING
3.8 PERFORMANCE APPRAISAL
3.9 EMPLOYEE RETENTION
3.10 LEADERSHIP
3.11 MOTIVATION
3.12 MOTIVATION THEORIES
Unit - 4 Financial Management
Unit 4
Financial Management
4.1 Financial Management – Meaning Objectives and Functions
4.2 The Objectives of financial Management
4.3 Financial Management Functions
4.4 Capital Budgeting
4.5 The objectives of Capital budgeting
4.6 Capital Structure
4.7 Capital Market
4.8 Fundamental Analysis
4.9 Technical analysis
4.10 Venture Capital
4.11 DEMAT
4.12 Futures Contracts
4.13 OPTIONS
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