Savitribai Phule Pune University, Maharashtra, General Semester 2, Computer Concepts & Applications - II Syllabus

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Unit - 2 Introductions to E-Marketing
2.1 EMarketing Traditional Marketing
2.2 EMarketing
2.3 Identifying Web Presence Goals – Achieving web presence goals
2.4 Uniqueness of the web
2.5 Meeting the needs of website visitors
2.6 Site Adhesion Content format and access
2.7 Maintaining a Website
2.8 Metrics Defining Internet Units of Measurement
2.9 Online Marketing Advantages of Online Marketing
2.10 ECustomer Relationship Management Customer Relationship Management CRM
2.11 Marketing automation
2.12 Enterprise customer management
2.13 Customer Relationship Management Areas
2.14 CRM Processes
2.15 Architectural Components of a CRM Solution
2.16 Customer’s information repository
2.17 Campaign management
2.18 Event triggers Campaign management
2.19 Business logic and rules repository
2.20 Forecasting and planning tools
2.21 Electronic Customer Relationship Management
2.22 Need Architecture and Applications of Electronic CRM
2.23 Supply Chain Management SCM Goals of SCM Functions of SCM Strategies of SCM
2.24 Electronic SCM and its benefits
2.25 Components of Electronic SCM
2.26 Electronic Logistics and its Implementation
2.1 EMarketing Traditional Marketing
2.2 EMarketing
2.3 Identifying Web Presence Goals – Achieving web presence goals
2.4 Uniqueness of the web
2.5 Meeting the needs of website visitors
2.6 Site Adhesion Content format and access
2.7 Maintaining a Website
2.8 Metrics Defining Internet Units of Measurement
2.9 Online Marketing Advantages of Online Marketing
2.10 ECustomer Relationship Management Customer Relationship Management CRM
2.11 Marketing automation
2.12 Enterprise customer management
2.13 Customer Relationship Management Areas
2.14 CRM Processes
2.15 Architectural Components of a CRM Solution
2.16 Customer’s information repository
2.17 Campaign management
2.18 Event triggers Campaign management
2.19 Business logic and rules repository
2.20 Forecasting and planning tools
2.21 Electronic Customer Relationship Management
2.22 Need Architecture and Applications of Electronic CRM
2.23 Supply Chain Management SCM Goals of SCM Functions of SCM Strategies of SCM
2.24 Electronic SCM and its benefits
2.25 Components of Electronic SCM
2.26 Electronic Logistics and its Implementation
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