Ranchi University, Jharkhand, General Semester 1, Business Studies Syllabus

                                                                                       Business Studies

Unit I : Foundation of Indian Business
Indian Experience of Liberalization and Globalization, Technological Innovations and Skill
Development, ‘Make in India’ Movement, Social responsibility and ethics, Emerging opportunities in
business and E-Commerce.

Unit II: Business Enterprise
Sole Proprietorship, One Person Company, Joint Hindu Family Firm, Partnership Firm, Joint Stock
Company, Cooperative Society.

Unit III: The Process of Management
Planning; Decision making; Organising: Basic Consideration, Departmentation – Functional, Project,
Delegation and Decentralizatiion of Authority.

Unit IV :
Leadership : Concept and Styles, Modern Theory of Leadership. Motivation: Concept and Importance,
Maslow Need Hierarchy Theory, Herzberg Two Factors Theory, Control : Concept and Process,
Communication: Process and Barriers. Change Management : Resistance to change and strategies to
manage change, Conflict levels, causes and resolution.

Unit V:
Conceptual Framework of Marketing Management, Human Resource Management.