Code: BC 206-B

BUSINESS COMMUNICATION

Unit-I

Introducing Business Communication: Basic forms of Communicating Communication Models
and processes; Principles of Effective Communication; Theories of Communication; Audience
Analysis.
Self Development and Communication: Development of Positive Personal Attitude; SWOT
Analysis; Whole Communication.

Unit-II

Corporate Communication, Formal and Informal Communication, Networks; Grapevine; Barriers
in Communication; Improving Communication.
Practices in Business Communication: Group discussion; Mock interviews; Seminars; Effective
Listening Exercises; Individual and Group Presentations and Report Writing.

Unit-III

Writing skills: planning business messages; Rewriting and editing, The first draft, Reconstructing
the final draft; Business letters and memo formats; Appearance request letters, Good news and
Bad news letter; Persuasive letters; Sales letters; Collection letters; Office Memorandum.
Report writing: Introduction to a Proposal, Short report and Formal report, Report Preparation.
Oral Presentation: Principles of Oral Presentations, Factors affecting Presentation, Sales
Presentation, Training, Presentation, Conducting Surveys, Speeches to Motivate Effective
Presentation Skills.

Unit-IV

Non-verbal aspects of Communication: Body language. Kinesics, Proxemics, Para language,
Effective listening, Factors affecting Listening Exercises; Oral, Written and Video Sessions;
Interviewing skills: Appearing in Interviews, Conducting Interviews, Writing Resume and Letter
of Application. Modern forms of communicating: Fax, E-mail, Video Conferencing etc.
International Communication: Cultural Sensitiveness and Cultural Context, Writing and
presenting in international situations, Inter-cultural factors in Interactions.
REFERENCES:
1. Arora, V.N. & Chandra, Lakshmi : Improve your writing
2. Boyee & Shill : Business Communications Today
3. Kaul : Business Communications
4. Kaul : Effective Business Communications
5. Murphy & Peek : Effective Business Communications
6. Paul, Rajelra & Korlahali, J.S. : Essentials of Business Communication
7. Ronald, Dule & Fielder, John S. : Principles of Business Communication
8. Sharma, R. C. & Krishna Mohan : Business Correspondence and Report Writing
9.Srivastva. Anjani : Business Communication.