BUSINESS ORGANIZATION AND COMMUNICATION

UNIT I:
Business Organization:
Definition, concept, characteristics, objectives, significance, components, functions, business, ethics, social responsibilities of business, Promotions of business: Meaning, functions, Stages, of Promotions, Forms of Business Organization: Detailed Study of Sole Proprietorship and Partnership.

UNIT II:
Company Organization:
Meaning, Definition, Formation of Private and public company, merits and demerits, types of companies cooperative organization-need, meaning, significance and its merits-Demerits. Public Enterprises-Concept, Meaning, Characteristics, Objectives and Significance, Multinational, Co-operations. (MNC’S).

UNIT III:
Communication:
Introduction, Definition, nature, objectives, Importance of communication to manager, Elements of Communication, Feedback, Dimension and Direction of Communication, Means of Communication-Verbal Communication SWOC Analysis.

UNIT V:
Non-Verbal Communication, Body language, Paralanguage, Sign language, Visual Audio Communication, Channel of Communication, Channel of Communication, Barriers in Communication, Written Business Communication – Concept, Advantages, Disadvantages, Importance. Need and kinds of business Letters, Essentials if an effective business letter.

UNIT V:
Modern forms of communication – Fax, Emails, Video conferencing International Communication for Global business, Group Business, Group Communication Network, Preparation of Business Survey Report.

Recommended Books:
1. Dr. Ramesh Mangal (English) (Business Communications, Universal Publication, Agra.
2. Mehta D and Mehta N.K – A Hand Book of /communication Skill Practices – Radha Publication, New Delhi
3. Jain K – Himalaya Publishing House Mumbai
4. Shashi k Gupta – Kalyani Publishing, New Delhi
5. Nolkha R.C – RBD Publishing house, Jaipur.