Reference Videos - bcom - second-year - marketing - unit 2 product - mahatma gandhi kashi vidyapith up

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After Sales Services; Product Life cycle concept

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Product: Concept of product, Consumer and industrial goods

Product planning and development; Packaging role and functions

Brand name and Trade Mark

After Sales Services; Product Life cycle concept

Price: Importance of price in the marketing mix Factors, affecting price of a product/Service; Discount and rebates