UNIT 1 - Nature of Management
• Management: Concept, Significance, Role & Skills, Levels of Management,
Concepts of PODSCORB, Managerial Grid.
• Evolution of Management thoughts, Contribution of F.W Taylor, Henri Fayol
and Contingency Approach.

UNIT 2 -Planning and Decision Making
• Planning: Meaning, Importance, Elements, Process, Limitations and MBO.
• Decision Making: Meaning, Importance, Process, Techniques of Decision
Making.

UNIT 3 - Organizing
• Organizing: Concepts, Structure (Formal & Informal, Line & Staff and Matrix),
Meaning, Advantages and Limitations
• Departmentation: Meaning, Basis and Significance
• Span of Control: Meaning, Graicunas Theory, Factors affecting span of
ControlCentralization vs Decentralization
• Delegation: Authority & Responsibility relationship

UNIT 4 - Directing, Leadership, Co-ordination and Controlling
• Directing: Meaning and Process
• Leadership: Meaning, Styles and Qualities of Good Leader
• Co-ordination as an Essence of Management
• Controlling: Meaning, Process and Techniques
• Recent Trends: Green Management & CSR

Principles of Marketing

Introduction to Marketing

• Introduction to Marketing:Definition, features, advantages and scope of
marketing. The 4P’s and 4C’s of marketing. Marketing v/s Selling. Marketing as
an activity and function
• Concepts of Marketing: Needs, wants and demands, transactions, transfer
and exchanges.
• Orientations of a firm: Production concept; Product concept; selling concept
and marketing concept, social relationship, Holistic marketing.

Marketing Environment, Research and Consumer Behaviour

2 Marketing Environment, Research and Consumer Behaviour
• The micro environment of business: Management structure; Marketing
Channels; Markets in which a firm operates; competitors and stakeholders.
• Macro environment: Political Factors; Economic Factors; Socio Cultural Factors
, Technological Factors (PEST Analysis)
• Marketing research: Meaning, features, Importance of marketing research.
Types of marketing research: Product research; Sales research;
consumer/customer research; production research
• MIS:Meaning, features and Importance
• Consumer Behaviour: Meaning, feature, importance, factors affecting
Consumer Behaviour

Marketing Mix

• Marketing mix: Meaning –elements of Marketing Mix.
• Product-product mix-product line lifecycle-product planning – New product
development- failure of new product-levels of product.
• Branding –Packing and packaging – role and importance
• Pricing – objectives- factors influencing pricing policy and Pricing strategy.
• Physical distribution – meaning – factor affecting channel selection-types of
marketing channels
• Promotion – meaning and significance of promotion. Promotion
• tools (brief)

Segmentation, Targeting and Positioning and Trends In Marketing

• Segmentation – meaning , importance , basis
• Targeting – meaning , types
• Positioning – meaning – strategies
• New trends in marketing – E-marketing , Internet marketing and marketing
using Social network
• Social marketing/ Relationship marketing

Business Mathematics

1 Elementary Financial Mathematics
• Simple and Compound Interest: Interest compounded once a year, more than
once a year, continuous, nominal and effective rate of interest
• Annuity-Present and future value-sinking funds
• Depreciation of Assets: Equated Monthly Installments (EMI)- using flat
interest rate and reducing balance method.
• Functions:Algebraic functions and the functions used in business and
economics, Break Even and Equilibrium point.
• Permutation and Combination: (Simple problems to be solved with the
calculator only)

2 Matrices and Determinants
• Matrices: Some important definitions and some important results. Matrix
operation (Addition, scalar multiplication , matrix multiplication, transpose of
a matrix)
• Determinants of a matrix of order two or three: properties and results of
Determinants
• Solving a system of linear equations using Cramer’s rule
• Inverse of a Matrix (up to order three) using ad-joint of a matrix and matrix
inversion method
• Case study: Input Output Analysis

3 Derivatives and Applications of Derivatives
• Introduction and Concept: Derivatives of constant function, logarithmic
functions, polynomial and exponential function
• Rules of derivatives: addition, multiplication, quotient
• Second order derivatives
• Application of Derivatives: Maxima, Minima, Average Cost and Marginal Cost.
Total revenue, Marginal revenue, Average revenue. Average and Marginal
profit. Price elasticity of demand

4 Numerical Analysis [Interpolation]
• Introduction and concept: Finite differences – forward difference operator –
Newton’s forward difference formula with simple examples
• Backward Difference Operator. Newton’s backward interpolation formula with
simple examples

Business Environment

1 Introduction to Business Environment
• Business: Meaning, Definition, Nature & Scope, Types of Business
Organizations
• Business Environment: Meaning, Characteristics, Scope and Significance,
Components of Business Environment
• Micro and Macro Environment: Definition, Differentiation, Analysis of Business
Environment, SWOT Analysis.
• Introduction to Micro-Environment:
 Internal Environment: Value system, Mission, Objectives, Organizational
Structure, Organizational Resources, Company Image, Brand Equity
 External Environment: Firm, customers, suppliers, distributors,
Competitors, Society
• Introduction to Macro Components: Demographic, Natural, Political, Social,
Cultural, Economic, Technological, International and Legal)

2 Political and Legal environment
• Political Institutions: Legislature, Executive, Judiciary, Role of government in
Business, Legal framework in India.
• Economic environment: economic system and economic policies. Concept of
Capitalism, Socialism and Mixed Economy
• Impact of business on Private sector, Public sector and Joint sector
• Sun-rise sectors of India Economy. Challenges of Indian economy.

3 Social and Cultural Environment, Technological environment and Competitive
Environment
• Social and Cultural Environment: Nature, Impact of foreign culture on
Business, Traditional Values and its Impact, Social Audit - Meaning and
Importance of Corporate Governance and Social Responsibility of Business
• Technological environment: Features, impact of technology on Business
• Competitive Environment: Meaning, Michael Porter’s Five Forces Analysis,
Competitive Strategies

4 International Environment
• International Environment –
 GATT/ WTO: Objective and Evolution of GATT, Uruguay round, GATT v/s
WTO, Functions of WTO, Pros and Cons of WTO.
 Globalization: Meaning, Nature and stages of Globalization, features of
Globalization, Foreign Market entry strategies, LPG model.
 MNCs: Definition, meaning, merits, demerits, MNCs in India
 FDI: Meaning, FDI concepts and functions, Need for FDI in developing
countries, Factors influencing FDI, FDI operations in India,
• Challenges faced by International Business and Investment Opportunities for
Indian Industry.

Industrial Law

1 Laws Related to Industrial Relations and Industrial Disputes
• Industrial Disputes Act, 1947: Definition, Authorities, Awards, Settlements,
Strikes Lockouts, Lay Offs, Retrenchment and Closure
• The Trade Union Act, 1926

2 Laws Related to Health, Safety and Welfare
• The Factory Act 1948: (Provisions related to Health, Safety and Welfare)
• The Workmen’s Compensation Act, 1923 Provisions:
 Introduction: The doctrine of assumed risk, The doctrine of Common
Employment, The doctrine of Contributory Negligence
 Definitions
 Employers liability for compensation (S-3 to 13)
 Rules as to Compensation (Sec 4 to Sec 9) (14 A & 17)

3 Social Legislation
• Employee State Insurance Act 1948: Definition and Employees Provident Fund
• Miscellaneous Provision Act 1948: Schemes, Administration and
determination of dues

4 Laws Related To Compensation Management
• The payment of Wages Act 1948: Objectives, Definition, Authorised
Deductions
• Payment of Bonus Act, 1965
• The Payment Of Gratuity Act, 1972