Business Communication - I

Unit 1: Theory of Communication
Concept of Communication:Meaning, Definition, Process, Need,
FeedbackEmergence of Communication as a key concept in the Corporate and
Global worldImpact of technological advancements on Communication

Channels and Objectives of Communication:Channels-
Formal and Informal- Vertical, Horizontal, Diagonal, Grapevine

Objectives of Communication: Information, Advice, Order and Instruction,
Persuasion, Motivation, Education,Warning, and Boosting the Morale of
Employees(A brief introduction to these objectives to be given)
Methods and Modes of Communication:
Methods: Verbal and Nonverbal, Characteristics of Verbal Communication
Characteristics of Non-verbal Communication, Business Etiquette
Modes: Telephone and SMS Communication 3 (General introduction to Telegram
to be given) Facsimile Communication [Fax]
Computers and E- communication Video and Satellite Conferencing

Unit: 2 Obstacles to Communication in Business World
Problems in Communication /Barriers to Communication:
Physical/ Semantic/Language / Socio-Cultural / Psychological / Barriers, Ways to
Overcome these Barriers
Listening: Importance of Listening Skills, Cultivating good Listening Skills – 4
Introduction to Business Ethics:
Concept and Interpretation, Importance of Business Ethics, Personal Integrity at
the workplace, Business Ethics and media, Computer Ethics, Corporate Social
Responsibility
Teachers can adopt a case study approach and address issues such as the
following so as to orient and sensitize the student community to actual business
practices:
Surrogate Advertising, Patents and Intellectual Property Rights, Dumping of
Medical/E-waste,
Human Rights Violations and Discrimination on the basis of gender, race, caste,
religion, appearance and sexual orientation at the workplace
Piracy, Insurance, Child Labour

Unit 3 Business Correspondence
Theory of Business Letter Writing:
Parts, Structure, Layouts—Full Block, Modified Block, Semi - Block Principles of
Effective Letter Writing, Principles of effective Email Writing,
Personnel Correspondence:
Statement of Purpose, Job Application Letter and Resume, Letter of Acceptance of
Job Offer, Letter of Resignation
[Letter of Appointment, Promotion and Termination, Letter of Recommendation
(to be taught but not to be tested in the examination)]

Unit 4 Language and Writing Skills
Commercial Terms used in Business Communication
Paragraph Writing:
Developing an idea, using appropriate linking devices, etc
Cohesion and Coherence, self-editing, etc [Interpretation of technical data,
Composition on a given situation, a short informal report etc.]
Activities
Listening Comprehension
Remedial Teaching
Speaking Skills: Presenting a News Item, Dialogue and Speeches
Paragraph Writing: Preparation of the first draft, Revision and Self – Editing,
Rules of spelling.
Reading Comprehension: Analysis of texts from the fields of Commerce and
Management