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Integrated Marketing Communication(IMC)
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Unit 1: Unit - 1 Introduction to IMC
Unit - 1 Introduction to IMC
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Unit 2: Unit - 2 Elements of IMC -1
Unit - 2 Elements of IMC -1
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Unit 3: Unit - 3 Elements of IMC-2
Unit - 3 Elements of IMC-2
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Unit 4: Unit - 4 Evaluation and ethics in marketing communication
Unit - 4 Evaluation and ethics in marketing communication
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