University of Mumbai, Maharashtra, Marketing Semester 4, Business Research Methods Syllabus

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Unit - 1 Introduction to business research methods

1.1 Meaning and objectives of research

1.2 Types of research

1.3 Concepts in Research Variables Qualitative and Quantitative Research

1.4 Stages in research process

1.5 Characteristics of Good Research

1.6 Hypothesis

1.7 Research design

1.8 Sampling

Unit - 2 Data collection and Processing

2.1 Types of data and sourcesPrimary and Secondary data sources Acquiring data

2.2 Methods of Collecting Primary Data

Unit - 3 Data analysis and Interpretation

3.1 Processing of data

3.2 Analysis of data

3.3 Interpretation of data

3.4 Multivariate analysis

3.5 Testing of hypothesis

Unit - 4 Advanced techniques in Report Writing

4.1 REPORT WRITING

4.2 Ethics and research

4.3 Objectivity Confidentiality and anonymity in Research

4.4 Plagiarism

Download Mktg Sem 4 syllabus pdf
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Other Subjects of Semester-4
Rural marketing
Foundation course-iv
Business economics-ii
Integrated marketing communication
Production and total quality management
Information technology in business management-ii
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