University of Mumbai, Maharashtra, Finance Semester 5, Corporate Communication & Public Relations Syllabus

Corporate Communication & Public Relations Lecture notes | Videos | Free pdf Download | Previous years solved question papers | MCQs | Question Banks| Syllabus
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Unit - 1 Introduction of Corporate Communication

Module 1

Corporate Communication and Public Relations

1.1. Corporate Communication Scope and Relevance

1.2. Keys concept in Corporate Communication

1.3. Ethics and Law in Corporate Communication

Unit - 2 Introduction of Public Relations

Module 2

Corporate Communication and Public Relations

2.1. Fundamentals of Public Relations

2.2. Emergence of Public Relations

2.3. Public Relations Environment

2.4. Theories Used in Public Relations

Unit - 3 Media Relations

Module 3

Corporate Communication and Public Relations

3.1. Media Relations

3.2. Employee Communication

3.3. Crisis Communication

3.4. Financial Communication

Unit - 4 Contribution of Technology to Corporate Communication

Module 4

Corporate Communication and Public Relations

4.1. Contribution of Technology to Corporate Communication

4.2. Information Technology in Corporate Communication

4.3. Corporate Blogging

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