University of Mumbai, Maharashtra, General , Advertising-I Syllabus

Advertising-I Lecture notes | Videos | Free pdf Download | Previous years solved question papers | MCQs | Question Banks| Syllabus
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Unit - 1 Introduction to Advertising
UNIT 1
Introduction to advertisement
Unit - 2 Advertising Agency
UNIT 2
Advertising agency
Unit - 3 Economic & Social Aspects of Advertising
UNIT 3
Economic and social aspects of advertising
Unit - 4 Brand Building and Special Purpose Advertising
UNIT 4
Brand building and special purpose advertising
Download GEN Second Year syllabus pdf
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Other Subjects of second-year
Commerce –iii
Business law - i
Business economics iii
Accountancy and financial management iii
Foundation course- contemporary issues- iii
Financial accounting and auditing – introduction to management accounting
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