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Brand Management(BM)
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Unit 1: Unit - 1 Introduction to Brand Management
Unit - 1 Introduction to Brand Management
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Unit 2: Unit - 2 Planning and Implementing Brand Marketing Programs
Unit - 2 Planning and Implementing Brand Marketing Programs
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Unit 3: Unit - 3 Measuring and Interpreting Brand Performance
Unit - 3 Measuring and Interpreting Brand Performance
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Unit 4: Unit - 4 Growing and Sustaining Brand Equity
Unit - 4 Growing and Sustaining Brand Equity
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